Redmine #6064 · Draft for internal review

sifmafoundation.org: one home for five programs

Four complete website prototypes for the SIFMA Foundation, each with 19 pages built from real content collected from the Foundation's six public sites. Every variant uses the same page structure and the same content, so SIFMA can compare look and tone directly.

October 2026 · Content and photos come from the live program sites and SIFMA press releases. They are for review only until SIFMA confirms rights and figures.

Summary
Today

sifmafoundation.org is a single page of five logos. Its menu is empty, three program links and the About page lead to a login screen, and /contact and /donate return 404. The real "about" content lives on sifma.org.

Proposal

A small, mostly static site of 19 pages: home, a page for each program, About, Impact, News, three audience pages, Support and Contact. Program sites stay as they are; the new site explains them and links out.

Ask

Pick a direction (A, B, C or D, or a mix), confirm the page list and headline figures, and send the items in the checklist at the end.

1 · Four directions

Prototypes

Open any variant and click through: menus, program pages, news articles, filters and forms all work. The black badge in the bottom-right corner of every page returns here.

A · Foundation

Variant A home page
Variant A Capitol Hill Challenge page

Calm and institutional, built from the logo: olive green, Caslon headings that echo the SIFMA wordmark, the olive wedge as the one graphic. Programs are rows with an "I am…" filter, plus a hub diagram showing how they connect. Closest to the current Drupal theme, so it is the fastest to build and the easiest for SIFMA to maintain.

Open variant AProgram pageAboutEducators

B · EcosystemSelected

Variant B home page
Variant B Capitol Hill Challenge page

Explains the program family. A dark hero puts The Stock Market Game at the center with the other four around it, and a persistent "I am…" bar sends each audience to its page. Each program page takes on its own brand colour, so CHC is navy, InvestWrite orange and SMG red.

Open variant BProgram pageNewsVolunteers

C · Ledger

Variant C home page
Variant C Capitol Hill Challenge page

The most typographic and lowest-maintenance option. Programs appear on a dark quote board with ticker symbols (SMG, SMGIQ, IW, CHC, IIF) and one key figure each, followed by expandable program summaries. Hairline rules and mono labels replace coloured blocks.

Open variant CProgram pageArticleImpact

D · Classroom

Variant D home page
Variant D Capitol Hill Challenge page

Speaks to students and teachers first. The coloured bars from The Stock Market Game logo become a rising bar chart of the five programs, and a full-width "$100,000?" banner sets up the game. Each program gets a large colour block with a photo. The most energetic option; it needs good photography.

Open variant DProgram pageStudentsSupport
2 · Structure

19 pages, one template per page type

HomeMission, programs with audience filter, how they connect, impact, audiences, story, news, supporters, donate/
Programs overviewAll five programs, hub diagram, comparison table/programs
Program page ×5Hero with fact card, overview, key section, how it works, season dates, impact, results table, stories, gallery, FAQ, resources/programs/{name}
AboutWho we are, approach, history since 1977, leadership, board, relationship with SIFMA/about
ImpactHeadline figures, key figure per program, research findings, reports and financials/impact
News + articlesFeatured story, list filtered by program, 4 sample article pages/news
EducatorsPrograms for teachers, first-semester steps, tools, FAQ/educators
Students & familiesPlay now, how to join, family resources/students-families
VolunteersRoles, matching steps, resources, interest form/volunteers
SupportWhat a gift funds, donation form, employee giving, Tribute Dinner, supporters by tier/support
ContactProgram-specific contacts, address, message form/contact
Low maintenance by design

Most pages change once or twice a year: new figures, season dates, competition results. News can stay as links to press releases on sifma.org. On Drupal each section is a reusable paragraph type, and program pages share one content type.

3 · What we found

Audit of the six Foundation sites

SitePlatformStateIssues
sifmafoundation.orgDrupal 10, Bootstrap 5PlaceholderEmpty menu; /stock-market-game, /smg-investquest, /capitolhillchallenge and /about go to a login wall; /contact and /donate are 404; buttons and cards for the same program link to different places; no privacy page; malformed page title.
stockmarketgame.orgStatic site, Broadridge platformActive, datedSupporters list from 2022; footer "© 2013–2019"; impact page cites 2008–2013 studies; news archive page is empty.
smgiq.orgSingle-page appActiveIn-game FAQ says five years; the game plays three.
sifmafoundation.org/investwriteDrupal 10Active, currentStatistics differ from the older stockmarketgame.org page; prizes shown only as images without alt text.
stockmarketgame.org/capitol-hill-challengeStatic pageActive"View Press Release" link returns "File not found"; no 2025 results release on sifma.org.
investitforward.sifma.orgDrupal 7 (end of life), CiviCRMActive, datedFixed 960px layout; image buttons without alt text; links to sifma.org/invest-it-forward return 404; "40th anniversary" copy from 2017.

Figures that disagree

4 · What we need from SIFMA

Checklist